週次 |
日期 |
單元主題 |
Week 1 |
2.21 |
Orientation |
Week 2 |
2.28 |
National holiday |
Week 3 |
3.6 |
Guest talk: Russ Winer on "Psychological Aspects of Price: Some Things We Have Learned" |
Week 4 |
3.13 |
Prompt engineering for marketing research |
Week 5 |
3.20 |
Response engineering for marketing strategy |
Week 6 |
3.27 |
Reward engineering for marketing acction |
Week 7 |
4.3 |
Spring break |
Week 8 |
4.10 |
Mid-term STP (Segmentation, Targeting, Positoning) presentation |
Week 9 |
4.17 |
Starbucks/iPhone cases: Identify a new marketing opportunity |
Week 10 |
4.24 |
Starbucks/iPhone cases: Generate a creative marketing strategy |
Week 11 |
5.1 |
Starbucks/iPhone cases: Reward strategic marketing actions |
Week 12 |
5.8 |
New marketing strategy case development |
Week 13 |
5.15 |
Final marketing strategy presentation |
Week 14 |
5.22 |
Final marketing strategy write-up |